Website, GBP & Social Media Audits

Tool: Google PageSpeed Insights (free)

1. Paste the prospect's URL into PageSpeed Insights
2. Run both Mobile and Desktop tests
3. Screenshot the mobile score — this is your biggest visual impact item
4. Note the top 3-4 "Opportunities" listed (Largest Contentful Paint, images, render-blocking, etc.)
5. Record: Mobile score, Desktop score, Load time estimate

Tool: Google Mobile-Friendly Test (free) + your own phone

1. Run the URL through Google Mobile-Friendly Test → screenshot the result
2. Pull up the site on your phone and check:
   • Text readable without zooming?
   • Buttons large enough to tap?
   • Horizontal scrolling? (bad)
   • Images overflowing the screen?
   • Phone number clickable to call?
3. If the test shows issues, screenshot your phone view for the report

Tool: SSLShopper.com (free) + browser bar

1. Look at the URL bar — does it show https:// or http://?
2. If http://, the browser shows "Not Secure" — screenshot this
3. Run through SSL Checker to confirm status
4. Note: "Not Secure" warning causes ~25% of visitors to immediately leave

1. Check the page title and meta description (right-click → View Source, search for "title" and "description")
2. Look for: generic titles like "Home | Welcome" vs. descriptive titles like "Smith Plumbing — Bay City, MI Plumber"
3. Check copyright year in footer — is it current?
4. Is there a contact form? Does it work? (Submit a test)
5. Is there a call-to-action above the fold?
6. Are there real photos of their work or just stock images?
7. Is the address/service area mentioned on the page? (local SEO)

Tool for SEO quick check: SEO Meta in 1 Click (free Chrome extension) — shows all meta data at a glance

Tool: Check My Links (free Chrome extension)

1. Install the extension
2. Navigate to their site
3. Click the extension icon — it highlights all links green (working) or red (broken) in seconds
4. Note any red links for the report

1. Take a full-page screenshot on desktop (use GoFullPage Chrome extension - free)
2. Take a mobile screenshot or use Chrome DevTools mobile view (F12 → toggle device toolbar)
3. Screenshot the PageSpeed score
4. Screenshot any specific issues (broken form, missing SSL, bad mobile layout)
5. Save all in a folder: Prospects/[BusinessName]/

1. Make a copy of your PBS Audit Report Template (create this once)
2. Fill in: Business name, date, your name, their URL
3. Insert their desktop + mobile screenshots side by side
4. Insert their PageSpeed screenshot
5. Fill in the 3-5 specific problems found — use plain English
6. Write one recommendation paragraph per problem
7. Add your pricing for the fix at the bottom — give a single number, not a range
8. Add timeline: "I can complete this in X business days"
9. Export as PDF

BrightLocal ($39+/mo) generates white-labeled SEO and GBP audit reports that look highly professional.

1. Sign up for BrightLocal → Create a new "Campaign" for the prospect
2. Enter their business name, URL, target keywords ("plumber bay city mi")
3. BrightLocal runs: local rankings check, GBP audit, citation analysis, review monitoring
4. Export the white-labeled PDF report — add your logo and branding
5. Pair with your Google Doc for website-specific issues

Build this n8n workflow once, then trigger it with a single URL:

1. Trigger: Webhook receives a business URL (you paste it in)
2. Node 1: HTTP Request → Google PageSpeed API → saves Mobile/Desktop scores
3. Node 2: HTTP Request → Google Mobile-Friendly Test API → saves result
4. Node 3: HTTP Request → SSL Labs API (free) → saves SSL status
5. Node 4: Google Sheets → writes all results to your prospect tracking sheet
6. Node 5: Gmail → sends you a summary email with findings

The actual screenshots and visual report still need manual assembly, but the data collection is automated. Total time saved: ~10 minutes per prospect.