Before you can credibly sell GBP optimization to clients, you should have your own GBP set up and optimized. This also makes Post & Beam Studios discoverable by trades businesses searching for web design help in mid-Michigan.
Post & Beam Studios is a home-based service-area business — you don't have a physical storefront that clients visit. This creates a specific GBP situation:
kegan@postandbeamstudios.comFor a home-based service-area business, verification options may be limited. Common options:
Add these secondary categories to capture more search types:
Post & Beam Studios is a web design and digital marketing agency in Midland, Michigan, built specifically for trades businesses. We help contractors, plumbers, electricians, HVAC technicians, roofers, and other skilled tradespeople get found online and turn online searches into real phone calls.
Services include custom website design, Google Business Profile setup and optimization, social media management, and monthly website maintenance. We serve clients throughout mid-Michigan including Bay City, Saginaw, Mount Pleasant, Clare, Harrison, Alma, and surrounding communities.
No long contracts. Fair prices. Straightforward service from someone who actually understands the contractor world.
| Service | Description (add in GBP) | Price |
|---|---|---|
| Website Cleanup | Fix mobile responsiveness, speed, SSL, outdated content, and broken links on your existing website. | $250-$500 |
| Starter Website | Custom-designed 1-5 page website. Mobile-friendly, SEO-ready, with professional copywriting. Delivered in 7-10 days. | $800 |
| Professional Website | 6-15 page website with service area pages, photo gallery, blog, and advanced SEO structure. | $1,500-$2,500 |
| Google Business Profile Setup | Create and verify your Google Business Profile so your business shows up on Google Maps. | $150 |
| Google Business Profile Optimization | Full overhaul of your existing listing - keyword description, photos, services, review strategy. | $300 |
| Social Media Management - Starter | 12 posts per month to your Facebook page. Custom graphics, engagement monitoring, monthly report. | $297/mo |
| Social Media Management - Growth | 20 posts per month to Facebook and Instagram. Semi-custom content, daily monitoring, monthly strategy call. | $497/mo |
| Monthly Website Maintenance | WordPress updates, weekly backups, security monitoring, minor content changes. | $75/mo |
Q: Do you require long-term contracts?
A: No. We believe in earning your business every month. All social media and maintenance plans are month-to-month with no contracts — cancel anytime with 30 days notice. Website projects are one-time flat-fee with no ongoing commitment.
Q: How long does a website project take?
A: Website cleanups are typically completed in 3-5 business days. New starter websites are delivered in 7-10 business days. Larger professional websites take 2-4 weeks. You'll always know the expected timeline before we start.
Q: Do you work with trades businesses outside of mid-Michigan?
A: Yes - while we're based in Midland, MI, we work with clients remotely across Michigan and nationally. All communication and project management is handled online, so distance is never an issue.
Q: What makes you different from other web designers?
A: We specialize exclusively in trades businesses. We understand how contractors operate, how homeowners search for services, and what makes a trades business website actually generate calls. We also offer transparent pricing upfront - no surprises.
Q: How much does a website cost?
A: Prices start at $250 for a website cleanup (fixing an existing site) and $800 for a new 1-5 page website. We display all pricing publicly at postandbeamstudios.com. No "contact us for a quote" runaround.
Q: Do you offer free estimates?
A: Yes - we do a free website health review showing exactly what's wrong with your current site and what we'd fix, before you spend anything.
| Photo Type | What to use |
|---|---|
| Logo (profile photo) | PBS square icon mark — 500x500px PNG |
| Cover photo | PBS cover image with tagline — 1640x924px |
| Team photo | A professional photo of you at your desk — even a good phone photo works |
| Work samples | Screenshots of websites you've built (even personal/practice projects) |
| Before/after | Screenshot of a prospect's bad PageSpeed score + a good score side by side — this is a powerful photo that shows your work without needing client permission |
| Business card / branding | Photo of your business cards, or a branded mockup from Canva |
| Your workspace | Desk setup — shows you're a real operation, not a faceless agency |
Post 2-4 Google Posts per month to show the listing is active and keep it ranking well.
| Week | Post Type | Content Idea |
|---|---|---|
| Week 1 | Service spotlight | Highlight one service — GBP setup, website cleanup, social media management |
| Week 2 | Tip or educational | "3 signs your business website is costing you calls" — links to website |
| Week 3 | Case study / result | "We helped a Bay City HVAC company improve their site speed from 28 to 74 — here's what we fixed" (fictional/anonymized) |
| Week 4 | Offer or CTA | "Free website review for mid-Michigan trades businesses — no strings attached. Link in bio." |
Without reviews, your GBP listing will struggle to rank. Getting the first 5 reviews is the priority.