Outreach

Prospecting & Outreach

Full step-by-step outreach process. Each touchpoint has a script. Use the automated sequence first, then layer in personal touches.

6-Touch Sequence Voicemail Drops Email Scripts SMS Scripts Phone Scripts Lowe's Method Not Right Now
Goal for this system: 15-20 first contacts per week → 3-4 audit deliveries → 1-2 closed deals. Consistency beats volume. Send fewer, more personalized messages rather than mass blasting.

The 6-Touch Automated Sequence (14 Days)

DayTouchChannelLength
Day 1Ringless Voicemail DropSlybroadcast45 sec
Day 1-2Initial EmailEmail (your domain)~150 words
Day 4SMS Follow-upText message2-3 sentences
Day 6-7Email Follow-up #1Email~80 words
Day 10Facebook MessageFacebook Messenger3-4 sentences
Day 14Final EmailEmail~60 words
After Day 14 with no response: move to the "Not Right Now" 90-day nurture sequence (see below). Don't abandon them — just drop to once-a-month light touches.

Touch 1: Ringless Voicemail Drops

Tool: Slybroadcast (~$0.05-0.10/drop)

How to use Slybroadcast

  1. Sign up at slybroadcast.com → Add credits
  2. Create a new campaign → Upload or record your voicemail audio
  3. Upload your phone number list (CSV)
  4. Schedule or send immediately
  5. The voicemail appears in their phone without ringing
  6. Track opens and call-backs in the Slybroadcast dashboard
When to use voicemail drops: Best for warm leads (Lowe's contacts, referrals, or someone who visited your website). For completely cold scraper leads, start with email first. Unsolicited voicemails can feel more intrusive than emails.
Voicemail Script — No Website

Hey [First Name], this is Kegan Ball with Post and Beam Studios. I was looking up [trade] services in [City] and noticed [Business Name] doesn't have a website yet.

A lot of your competitors are getting calls through Google right now that you're probably missing. I build affordable websites specifically for trades businesses — usually done in about 10 days, starting at $800.

If you'd like a free quote, call or text me back at [your number]. No pressure at all. Thanks.

Voicemail Script — Bad/Outdated Website

Hey [First Name], this is Kegan Ball with Post and Beam Studios. I was checking out [Business Name]'s website today and noticed it's running pretty slow on mobile and has a couple of issues that are probably costing you calls.

I help trades businesses fix exactly this kind of thing — quick, affordable, no long contracts. I'd love to do a quick free audit and show you what I found.

Call or text me at [your number]. Thanks, have a great day.

Voicemail Script — No Google Business Profile

Hi [First Name], this is Kegan with Post and Beam Studios. I was searching for [trade] businesses in [City] on Google Maps and noticed [Business Name] doesn't have a Google listing.

That means you're invisible to anyone searching for [trade] services near [City] right now. I set up and optimize Google Business Profiles for trades businesses — one-time fee, you'll start showing up within days.

Call or text me at [your number] if you're interested. No pressure. Thanks.

Touch 2: Initial Email Scripts

Tools: Prospect Rocket (sequences) or Brevo (bulk) from kegan@postandbeamstudios.com

Initial Email — Bad/Slow Website

Subject: Quick note about [Business Name]'s website

Hi [First Name],

I was looking up [trade] businesses in [City] and came across [Business Name]. Looks like a solid operation.

I ran your site through Google's performance checker and found a few things that are likely costing you calls:

  • Your mobile speed score is [X]/100 — most visitors leave after 3 seconds
  • [Specific issue 2 — e.g., "The contact form on your site returns an error"]
  • [Specific issue 3 — e.g., "The site isn't mobile-friendly — hard to read on phones"]

I help trades businesses fix exactly these issues — quickly and affordably. Happy to put together a free audit showing what I'd fix and what it costs. No pressure either way.

Want me to send that over?

Kegan Ball
Post & Beam Studios
postandbeamstudios.com
[phone]

Initial Email — No Website

Subject: [Business Name] — quick question about getting found online

Hi [First Name],

I was looking up [trade] services in [City] and came across [Business Name] — no website listed.

Right now, when a homeowner in [City] searches "best [trade] near me" on Google, businesses with websites are getting those calls. Without one, you're counting on word of mouth alone.

I build professional websites specifically for trades businesses — starting at $800, usually delivered in 7-10 days. Custom design, mobile-friendly, shows up on Google, contact form, the works.

Would it make sense to put together a quick mockup showing what yours could look like? Free, no obligation.

Kegan Ball
Post & Beam Studios
postandbeamstudios.com
[phone]

Initial Email — No/Bad Google Business Profile

Subject: [Business Name] — you're not showing up on Google Maps

Hi [First Name],

I searched for "[trade] services in [City]" on Google Maps today — [Business Name] didn't show up in the results.

That's costing you calls. The map listings at the top of Google are where most people find local contractors — and your competitors are filling those spots right now.

I set up and optimize Google Business Profiles for trades businesses. For $150 I'll create your listing from scratch and get it verified. For $300 I'll do a full optimization — keyword-rich description, photos, services listed, review strategy — so you actually rank in the map results.

Either way, you start showing up within days. Want me to put together a quick audit showing exactly what's missing?

Kegan Ball
Post & Beam Studios
postandbeamstudios.com
[phone]

Follow-Up Email #1 (Day 6-7, no reply)

Subject: Re: Quick note about [Business Name]'s website

Hi [First Name],

Just bumping this to the top of your inbox. I know you're busy — running a [trade] business doesn't leave much time for website stuff.

The short version: I found some specific issues on your site that are probably costing you calls from new customers, and I can fix them quickly and affordably.

If it's not a priority right now, no worries at all. But if you'd like to see what I found, just reply and I'll send it over.

Kegan

Final Follow-Up Email (Day 14, no reply)

Subject: Re: Quick note about [Business Name]'s website

Hi [First Name],

Last note from me on this — I don't want to be the guy who keeps emailing.

If your website ever becomes a priority, I specialize in trades businesses and keep things simple and affordable. You can always reach me at [phone] or [email].

Have a good one,
Kegan
Post & Beam Studios

Touch 3: SMS Scripts (Day 4)

Tools: SimpleTexting ($39+/mo) or TextMagic (pay-per-message)

Important: Only send SMS to people who have some reason to expect contact from you — inbound leads, Lowe's contacts, referrals, or people who have already responded to your voicemail or email. Cold SMS to scraped numbers can violate TCPA rules. When in doubt, skip SMS and stick to email + voicemail.
SMS — After Voicemail (Day 4)

Hi [First Name] - this is Kegan from Post & Beam Studios. I left you a voicemail a few days ago about [Business Name]'s website.

Found a few things that could be costing you calls. Happy to send a free audit if you're interested — just reply here. No pressure at all.

SMS — Warm Lead / Lowe's Contact Follow-up

Hey [First Name] - Kegan from Post & Beam Studios. Great talking with you at Lowe's the other day.

I checked out [Business Name]'s site and found a few quick wins. Want me to send over what I found? Takes 30 seconds to look at.

Phone Call Scripts

Cold Call — Getting Through to the Owner

[Phone rings]

YOU: Hi, this is Kegan Ball with Post and Beam Studios. Is [Owner Name] available?

IF GATEKEEPER: I had a quick note about the business's website. Is [Owner Name] the best person to talk to about that?

IF OWNER ANSWERS: Hey [First Name], I'm Kegan — I run a small web studio that works specifically with trades businesses. I'm not trying to sell you anything right now — I was looking up [trade] services in [City] and noticed a couple of things on your website that might be costing you calls. Would you have two minutes for me to walk you through what I found?

IF YES: Great. [Proceed to audit walkthrough — see Sales section]

IF NOT NOW: Totally understand. Would it be okay if I emailed you a quick summary? Takes 30 seconds to look at.

IF NOT INTERESTED: No problem at all. If it ever comes up, I'm easy to find at postandbeamstudios.com. Have a good one, [First Name].

The Lowe's Warm Lead Method

This is your highest-converting channel. Face-to-face conversations at Lowe's convert at 30-50% vs. 5-15% for cold email. You're not cold — you're a coworker helping someone out.
The Lowe's conversation — step by step
Lowe's Script

[After helping a contractor find what they need]

YOU: Hey, real quick — do you have a website for your business?

IF YES: Nice. I actually do web design on the side for guys in the trades. If you ever want a second set of eyes on it, I'm happy to take a look — no charge. [Hand them card]

IF NO / JUST FACEBOOK: Yeah, a lot of guys are in the same boat. I help trades businesses get set up online — nothing crazy, just a clean site that shows up on Google. If you ever want to talk, here's my card. [Hand them card]

IF THEY SEEM INTERESTED: What's your business called? I'll pull up your site or Google listing tonight and shoot you a quick note about what I find. What's the best email or number for you?

AFTER GETTING THEIR CONTACT: Perfect. I'll take a look tonight and send you a quick summary — nothing long, just what caught my eye. What's your main trade? [Plumbing/electrical/HVAC/etc.]

After the conversation — that night

  1. Look up their business on Google
  2. Check the website (if they have one) — run a quick audit
  3. Send the warm lead fast-track email (below)
  4. Add to Prospect Rocket with tag: "Lowe's Warm Lead"
Warm Lead Fast-Track Email (sent same night)

Subject: Kegan here from Lowe's — quick look at [Business Name]

Hey [First Name],

Good talking with you today. I took a look at [Business Name]'s website/online presence like I said I would.

Here's what I found:

  • [Specific finding 1]
  • [Specific finding 2]
  • [Specific finding 3 or "Your Google listing could use some work"]

Good news is these are all fixable — and not expensive. I put together a quick summary if you want to see it. [Or: attached a quick one-pager with more detail.]

No pressure — just thought it'd be worth a look. Call or text me anytime at [your number].

Kegan
Post & Beam Studios

Pro tip: Keep 15-20 business cards in your Lowe's vest pocket at all times. Vistaprint prints 250 for ~$15. Include: your name, "Post & Beam Studios," phone, email, and website URL. That's it — clean and simple.

"Not Right Now" Nurture Sequence

When someone says not right now, move them into a 90-day nurture sequence. Light touches, no pressure. Many deals close at 60-90 days.

Prospect Rocket Sequence: "Not Right Now" (set up once)

Create this sequence in Prospect Rocket and tag contacts to trigger it automatically:

DayMessageChannel
Day 30Light check-in + one helpful tipEmail
Day 45Share a quick win story (fictional case study from your area)Email
Day 60Ask if anything has changedEmail or SMS
Day 90Final gentle check-inEmail
30-Day Nurture Email

Subject: Checking in — [Business Name]

Hey [First Name],

Just a quick check-in. I know your website wasn't a top priority when we last talked — totally get it, you're running a business.

Quick tip in the meantime: Make sure your phone number is listed as a clickable link on your site. On mobile, people can't call you with one tap if the number is just plain text. That's a 2-minute fix that improves your lead rate.

If you ever want to revisit the audit I put together, just reply. Still here when the timing is right.

Kegan
Post & Beam Studios

60-Day Nurture Email

Subject: Anything changed on your end?

Hey [First Name],

It's been a couple months since we chatted about [Business Name]'s online presence. Wanted to check in — anything changed on your end?

I've been working with a few other [trade] businesses in the area and the results have been pretty clear: the ones with fast, mobile-friendly sites and active Google listings are getting the calls.

If the timing is better now, I still have the audit I put together for you. Just reply and I'll send it over fresh.

Kegan