Review collection should be triggered automatically at project completion. More reviews = higher Google Maps ranking = more calls. This is the highest-ROI thing your clients can do after a website is live.
The review request should fire automatically or be manually triggered the moment you send the Final Delivery email.
| Trigger Event | Action | Method |
|---|---|---|
| Website project goes live | Send client review request toolkit + ask for PBS review | Email + teach them to request their own customers |
| GBP optimization complete | Give them the review link + request templates | Provide during delivery |
| Social media — first month complete | Send a satisfaction check + PBS review request | |
| Monthly maintenance invoice paid | Every 3 months, lightly ask for a review update | Automated via Prospect Rocket sequence |
https://g.page/r/XXXXXXXXXXXXXXXXXX/reviewCreate this sequence once. Tag clients to trigger it when a project completes.
| Day | Touch | Channel | Content |
|---|---|---|---|
| Day 1 (completion) | Delivery email with review link embedded | See Final Delivery Email in Fulfillment — include review link | |
| Day 3 | SMS follow-up with direct link | SMS | Short, casual (see template below) |
| Day 7 | Final reminder | Last gentle ask |
Subject: One quick favor — [Business Name]
Hi [First Name],
Really glad we got your [website/Google listing/etc.] looking sharp. I hope you're happy with how it turned out.
One quick favor: would you mind leaving a Google review for Post & Beam Studios? I'm just getting started and every review genuinely helps more than you know.
Here's the link — takes about 30 seconds: [Your PBS Google Review Link]
And in case you want to start collecting reviews from your own customers too, your direct review link is: [Their Google Review Link] — send that to anyone who's happy with your work.
Thanks so much,
Kegan | Post & Beam Studios
Hey [First Name] - Kegan from Post & Beam Studios. Hope the [website] is working great for you! Any chance you could leave us a quick Google review? Here's the link: [PBS Review Link]. Really appreciate it!
Hi [Customer First Name], thanks for letting us take care of that for you! If you were happy with the work, we'd really appreciate a quick Google review — it helps other homeowners find us.
Here's the link: [Client's Google Review Link]
Takes less than a minute. Thanks!
Respond to every review within 48 hours. Use Claude to write responses if needed — just paste the review and ask for a professional response.
Thank you so much, [First Name]! We're really glad we could help with [the specific issue]. It means a lot to us. We appreciate you taking the time to share your experience — don't hesitate to reach out if you ever need anything in the future. Thanks for trusting [Business Name]!
Hi [First Name], thank you for taking the time to share your feedback — we take this seriously. We're sorry your experience didn't meet your expectations. Please reach out to us directly at [phone/email] so we can find a solution. We stand behind our work and want every customer to be happy.
Monitor reviews across Google, Yelp, Facebook for multiple clients. Get email alerts for new reviews. Respond from one dashboard. White-label reports.
brightlocal.comAutomates text-based review requests sent immediately after service. High conversion rate. Expensive — better as an upsell to larger clients than something you manage for them.
podium.comReview funnel software — sends customers to a page that filters: happy customers go to Google, unhappy ones go to a private feedback form. Increases positive review rate.
grade.usIf you upgrade to GoHighLevel, review request automation is built in — trigger SMS/email sequences after a job is marked complete. No extra tool needed.
gohighlevel.com