Answer questions about your prospect to get the right path, recommended service, and scripts to use.
Select all that apply, then click the button that best describes the primary situation.
Now choose the primary path:
This is your cleanest pitch. They have no website, which means they're invisible to anyone who doesn't already know them. Every competitor with a site is taking their calls.
Lead with the pain: "You're invisible online right now. No website, no Google Maps listing. Every customer looking for a [trade] in [City] is calling someone else."
Subject: [Business Name] ā you're invisible online right now
Hi [First Name],
I was searching for "[trade] services in [City]" on Google today. [Business Name] didn't come up ā no website, no Google Maps listing.
Right now, homeowners searching for a [trade] in your area are calling your competitors because they found them online first. It's not about who's better at the job ā it's about who shows up.
I help trades businesses get online with a professional website and Google listing. I can get you fully set up ā website live, showing up on Google Maps ā for $850. Usually done within 10 business days.
Want me to put together a quick preview of what yours could look like?
Kegan Ball | Post & Beam Studios | postandbeamstudios.com | [phone]
They're partway there. Acknowledge the GBP, point out that their listing links to nothing (no website). People click the website link expecting a site ā they find nothing and call someone else.
Subject: Quick note about [Business Name]'s Google listing
Hi [First Name],
I found [Business Name] on Google Maps ā good that you have a listing. I noticed there's no website linked though.
When someone finds you on Google Maps and taps "Website," they get a dead end. A lot of those people move on to a competitor who has a real site to show.
I build professional websites for trades businesses starting at $800 ā mobile-friendly, shows up on Google, contact form, done in 7-10 days. Happy to put together a quick concept showing what yours could look like. No cost, no obligation.
Worth a look?
Kegan | Post & Beam Studios | [phone]
Lead with specific problems you found. The more specific you are, the more credible you sound. "Your site loads in 8 seconds on mobile" is more compelling than "your site is slow."
Subject: Found a few things on [Business Name]'s website
Hi [First Name],
I was looking up [trade] businesses in [City] and came across [Business Name]. Ran your site through Google's mobile checker ā found a few things worth fixing:
I can fix all of this for $[250-500] depending on scope. Usually takes 3-5 business days. Happy to send a full audit showing exactly what I'd do if you're interested.
Kegan Ball | Post & Beam Studios | [phone]
Be honest with them ā it builds trust. "I could do a cleanup for $300 and it would help, but the foundation is so dated that it would keep having problems. A fresh build makes more sense."
| Option | Price | What they get |
|---|---|---|
| Website Cleanup | $250-$500 | Fix the worst issues on the existing site ā buys them time but doesn't solve the underlying problems |
| Starter Website (NEW) | $800 | Brand new mobile-first site, fast, SEO-ready, written content, done in 10 days |
Most prospects who need a rebuild choose the new site once they understand the value difference.
Easiest pitch. They literally don't exist on Google Maps. Show them a search result showing their competitors ā they're not in it.
Subject: [Business Name] doesn't show up on Google Maps
Hi [First Name],
I searched "[trade] in [City]" on Google Maps today. [Business Name] isn't in the results.
The businesses showing up there are getting calls right now that could be going to you. Google Maps is where most people start when they need a local contractor.
I can create and verify your Google Business Profile for $150. Once it's live, you'll start showing up in Maps searches within a few days. I'd also optimize it with your services, photos, and a strategy to start getting reviews.
Want me to get that set up for you?
Kegan | Post & Beam Studios | [phone]
They have a listing but it's weak. No photos, generic description, no services listed, no reviews strategy. These listings rank poorly ā they show up on page 2-3 of Maps results if at all.
Subject: Your Google listing is costing you rankings
Hi [First Name],
I found [Business Name] on Google Maps, but the listing is pretty sparse. No photos, incomplete services, generic description ā Google gives lower rankings to listings like this.
I do a full GBP Optimization for $300. That includes: keyword-optimized description, all services listed, photo strategy, review strategy, Google Posts setup, and Q&A section.
Most clients start ranking higher on Maps within 2-4 weeks of the optimization.
Want me to do a quick free audit showing exactly what's missing?
Kegan | Post & Beam Studios | [phone]
This is your best prospect. Don't overwhelm them with everything at once. Lead with the website (biggest pain), mention GBP as the logical next step, introduce social after you've earned their trust.
Subject: [Business Name] ā found several things worth fixing
Hi [First Name],
I was looking up [trade] businesses in [City] and spent a few minutes reviewing [Business Name]'s online presence. I found quite a few things that are likely costing you calls:
The good news is these are all fixable, and I can handle all of it. I put together a bundle for situations like this: new website, Google Business Profile optimization, and monthly social media management ā all for $975 setup plus $297/month. No contracts.
I can also break these into individual projects if you'd rather start with one thing. Either way, happy to put together a free audit showing exactly what I found and what it would cost to fix it.
Kegan Ball | Post & Beam Studios | postandbeamstudios.com | [phone]