How to use this manual: Use the hamburger menu (top left) to navigate between sections at any time. Each section contains the full process, tools, scripts, and automation options for that phase. The Decision Tree section is your interactive guide to choosing the right path for each prospect.
Manual Sections
💰
Services & Pricing
All packages, bundles, a la carte options, and how to quote.
⚙️
Setup & Tools
Every account, tool, and system you need to set up to run this business.
🔍
Lead Scraping
Tools and methods to find qualified prospects, including problem-based filtering.
📋
Audits
Website, GBP, and Social Media audit processes, tools, and automated reporting.
📣
Prospecting
Full outreach process: voicemail drops, email sequences, SMS, and Lowe's warm leads.
🌿
Decision Tree
Interactive choose-your-own-adventure guide. What problems does this prospect have?
🤝
Sales
Health report delivery, sales call script, objections, pricing, deposit, and closing.
✍️
Contracts & Payments
Digital signatures, invoicing, payment tools, and the intake questionnaire.
🛠️
Fulfillment
Complete delivery process for every service: Website, GBP, Social Media, Logo.
🌐
Hosting
White-label hosting, client hosting options, Hetzner setup, and pricing.
⭐
Review Attainment
Automated review request process triggered at project completion.
🔔
Follow-Up
Nurture sequences for "not right now" prospects, 30/60/90 day cadences.
📊
Upselling
Scripts and timing for GBP, Social, Maintenance, and Redesign upsells.
🤖
Automation Overview
Full automation stack, n8n workflows, Prospect Rocket, and AI tools.
🏢
PBS Own GBP Setup
Setting up Post & Beam Studios' own Google Business Profile.
Weekly Target: 1 New Client
| Metric | Weekly Target | Daily Target |
|---|
| Leads scraped / identified | 30-40 | 6-8 |
| Outreach messages sent | 20-25 | 4-5 |
| Audits / health reports created | 4-6 | ~1 |
| Sales conversations | 2-4 | - |
| New contracts signed | 1+ | - |
| Active projects in fulfillment | 1-3 | - |
| Upsell conversations | 1-2 | - |
Quick Reference: All Services & Prices
| Service | Price | Type |
|---|
| Website Cleanup | $250-$500 | One-time |
| Starter Website (1-5 pages) | $800 | One-time |
| Professional Website (6-15 pages) | $1,500-$2,500 | One-time |
| GBP Setup (new) | $150 | One-time |
| GBP Optimization (existing) | $300 | One-time |
| Social Media Starter | $297/mo | Monthly, no contract |
| Social Media Growth | $497/mo | Monthly, no contract |
| Social Media Premium | $797/mo | Monthly, no contract |
| Monthly Maintenance | $75/mo | Monthly, no contract |
| Logo Design | $150-$300 | One-time (add-on) |
| Hosting (white-label) | $25-$50/mo | Monthly |
| Cleanup + Google Listing | $350 | Bundle one-time |
| Cleanup + GBP Optimization | $500 | Bundle one-time |
| Cleanup + GBP + Social Starter | $500 + $297/mo | Bundle |
| Starter Site + Google Listing | $850 | Bundle one-time |
| Starter Site + GBP Optimization | $975 | Bundle one-time (save $125) |
| Starter Site + GBP + Social | $975 + $297/mo | Bundle |
| Starter Site + GBP + Social Growth | $997 + $497/mo | Bundle (save $100) |
About this manual: This is a living document. Each section is a separate page. The subdomain pbsplaybook.keganball.com should be password-protected using HestiaCP's built-in HTTP Basic Authentication. Instructions are in the Setup section.